An important figure in the telecom sector, Lowell McAdam, frequently uses sports analogies to describe business tactics. One of his most famous quotes, which is similar to predicting where something significant will be before it actually arrives, characterizes a forward-thinking approach in business.
Imagine watching a hockey player move the puck across the ice while you're playing the game. The majority of players would keep a close eye on the puck as it moved from one location to another. McAdam's advice, however, advises anticipating the player's next move and setting up shop there beforehand. In this manner, you'll be ready to go when the player finally moves the puck to that spot.
One of the biggest telecom firms in the world, Verizon Communications, is led by McAdam himself as CEO. He has a strong background in technology and its historical development. Like predicting where the puck will be next on a hockey rink, he hopes to help businesses remain flexible and responsive to changes in their industry by encouraging others to think ahead.
This comparison highlights how crucial flexibility and foresight are in professional contexts. It implies that prosperous businesses are actively influencing the future by speculating based on historical trends and new technologies rather than merely responding to existing ones. Businesses should strategically place themselves to be ready for whatever comes next in their markets, much like skaters predict where the puck will go.