A well-known personality in the Memphis rap scene, Yo Gotti frequently discusses his impact and influence on other local musicians. He was raised in the rough streets of South Memphis as Tayawood DeWitt Keitt Jr., where music provided him with inspiration and comfort.

Yo Gotti learned early on that music could be a potent tool to help people overcome hardship because he grew up in a difficult and demanding environment. As his career grew, he started using his position to help and guide other young rappers from the same area who were facing comparable difficulties.

Imagine Yo Gotti as a lighthouse perched on a rocky shore to get a sense of what he means when he talks about helping people in Memphis. With his guidance and mentoring, Yo Gotti has helped numerous aspiring rappers navigate the rough seas of the music industry, much like a lighthouse helps ships navigate through stormy waters safely at night.

He has given many Memphis-based artists the chance to begin their careers in the rap industry through his record label, C.getLabel. In addition to providing them with financial support, this support frequently entails teaching them resilience, tenacity, and the value of remaining loyal to one's roots while leaving an impression on the larger music landscape.

Beyond his personal achievements, Yo Gotti wants to make sure Memphis remains a thriving center for hip-hop and rap culture. His endeavors demonstrate how people can overcome their circumstances to accomplish their own objectives and to assist others in doing the same.

Essentially, Yo Gotti sees himself as more than just a Memphis musician; he sees himself as someone who has an obligation to support his community and open doors for upcoming musicians.