American columnist and cultural critic Frank Rich is well-known for his sharp analysis of the media and politics. Rich highlighted an important intelligence briefing that occurred just days before 9/11 as a turning point in George W. Bush's presidency in one of his columns. The purpose of the briefing was to inform the incoming president of possible dangers to American territory posed by Osama Bin Laden and Al-Qaeda.

According to Rich, there may have been more going on behind the scenes than first appeared. He conjectured that President Bush might have disregarded or minimized the information he was given because he was getting ready for his first significant address to the country, which was set for a few days after the briefing. This incident sparked concerns about the administration's readiness and focus on vital intelligence during a pivotal period.

Rich's observation is comparable to noticing a fire alarm going off in a different room while someone is busy decorating for a party. Bush might have been so focused on giving his speech that he failed to fully understand or take action on the warning signs of an imminent threat, just as someone might be distracted by more pressing tasks.

Rich's commentary demonstrates how timing and priorities can occasionally override urgent warnings, with potentially dire results. It also emphasizes how crucial it is for leaders to pay close attention to all information, particularly during possible emergencies.