English electronic musician Tom Jenkinson, better known by his stage name Squarepusher, is well-known for his avant-garde and experimental compositions. Given that the record label has been closely linked to him for years, some listeners may be surprised by his admission that he is not a huge fan of Ninja Tune.
Let's say a chef sees an opportunity to experiment with new ingredients or reach a wider audience by cooking in someone else's kitchen. This is comparable to the situation involving Squarepusher and Ninja Tune Records. After initially releasing his music on his own, Squarepusher joined Ninja Tune, which helped spread his message to a global audience.
The quotation implies, nevertheless, that Jenkinson retains some autonomy in his perception of his relationship with the label in spite of this cooperation and achievement. It seems as though he appreciates Ninja Tune's assistance but does not see himself as totally reliant on it. His creative philosophy, which aims to stay true to his artistic vision rather than being constrained by commercial expectations, is reflected in this viewpoint.
Jenkinson's statement essentially highlights his strategy for collaborating with labels while preserving his uniqueness in the music business. It demonstrates that despite having profited from Ninja Tune's resources and audience, he is unaffected by associations or outside influences and is committed to his own musical journey.