The owner of the Indianapolis Colts NFL team, Jim Irsay, frequently talks about his relationship with his team's supporters. Building relationships is important in any business, but he thinks it's even more important when it comes to sports and fans. Irsay views himself as someone who builds relationships with his fan base, much like a gardener carefully nurtures each plant, fostering its growth with love and care.

As a child, Irsay observed his father, Robert Irsay, in charge of the Colts. His method was frequently perceived as impersonal and business-focused rather than sentimental or intimate. When Jim took charge of the team, he went in a different direction. He took care to be active in the community, interact with fans on social media, and even go to events where he could meet supporters face-to-face.

Understanding that being human entails expressing feelings and occasionally exposing vulnerabilities is at the heart of Irsay's philosophy. Irsay freely expresses his emotions, whether it's rejoicing in a team win or lamenting the passing of a player or fan, in a time when many corporate executives prefer to keep their personal lives private. Because of this strategy, he has gained the loyalty and respect of Colts fans.

Essentially, Jim Irsay believes that one can build stronger relationships with fans by being sincere and real. He views these connections as the foundation upon which his company grows. Sports teams require the support and involvement of their fan base to thrive, just as plants require nourishment to grow.