American screenwriter and producer Gary Goetzman is well-known for his work in Hollywood. He has worked on a number of popular movies, such as "The Wedding Singer" and the "Scary Movie" franchise. Throughout his career, Goetzman has frequently talked about the difficulties in promoting independent films in the context of the mainstream industry.

Smaller, less commercial films struggle to draw audiences, as Goetzman's comment about setting an independent film apart from the crowd illustrates. The star power and enormous marketing budgets of major studio releases are usually absent from independent films. Similar to attempting to shout over a cacophonous crowd in a crowded marketplace, your voice may be drowned out by the cacophony.

In this context, the "pack" refers to the overabundance of mainstream films and their promotion, which frequently control the public's attention through massive advertising campaigns, buzz on social media, and box office results. Independent films struggle to make an impression because they lack comparable resources and an established fan base, even though they may have original stories and artistic merit.

The quote from Goetzman emphasizes how independent producers and filmmakers must come up with creative ways to effectively market their work. This could entail establishing partnerships with smaller theaters that are willing to take chances on less popular content, using social media platforms creatively, or garnering support from the local community through screenings and events.

All things considered, Goetzman's observation highlights the tenacity needed by those in the film business who support independent cinema. In spite of their limited resources, it pushes them to adopt unconventional strategies and think beyond conventional promotional methods in order to help their films reach the right audience.