Renowned author and entrepreneur Jay Samit frequently offers advice on creativity and problem-solving in his writings and speeches. Finding common problems to open doors for business expansion is one of his well-liked concepts.

Samit advises people to actively examine the difficulties they encounter on a daily basis for a month, noting three issues every day. At first glance, it may appear straightforward: most people can identify with the common annoyances of missing an alarm or being stuck in traffic. But as the days go by and you keep doing this, it gets harder and harder to identify new problems.

After a month, the procedure becomes more involved and requires individuals to closely examine their everyday activities in order to pinpoint 90 different issues. This keen attention to commonplace annoyances shows that what we frequently take for granted can be enormous chances for creativity and business growth.

According to Samit, some of the most prevalent problems on these lists are already the foundation of prosperous billion-dollar businesses. For instance, the desire for a convenient way to order food led to the emergence of meal delivery services, and the need for quick transportation led to the rise of ride-sharing apps.

Essentially, Samit urges us to view challenges as opportunities rather than obstacles. He encourages people to turn their everyday annoyances into possible business opportunities, much like a gardener might turn weeds into compost for better growth. With this viewpoint, one stops seeing obstacles negatively and instead sees them as opportunities for creativity and entrepreneurship.

By using this approach, Samit demonstrates how looking at daily life through an entrepreneurial lens can reveal opportunities that others might otherwise miss.