American football coach Brian Flores, who is renowned for his commitment to efficiency and timeliness, frequently offers advice on the value of time management in both personal and professional contexts. According to him, being early is interpreted as being prepared and respectful; being on time is practically regarded as being late because it does not allow for last-minute changes or unforeseen events; and being late means losing respect and missing out on important moments.

Flores thinks that his profound understanding of the importance of each moment is the source of this viewpoint. He views time as an invaluable resource that needs to be managed carefully rather than merely as a collection of passing minutes. He believes that being on time involves more than just showing up at the appropriate time; it also involves appreciating other people's schedules and seizing opportunities before they pass.

Flores might use the analogy of a strictly planned train ride to explain this point. Arriving early gives you time to get settled, possibly even grab a snack or stretch your legs, so you'll be ready to go when the whistle blows. If you arrive precisely on time, you have simply missed the train without realizing it because there was no contingency for unforeseen circumstances or delays. Additionally, being late is equivalent to missing the train entirely; you forfeit not only the opportunity to travel but also any advantages that come with the trip.

Flores' personal motto inspires others to see time as a valuable resource that needs to be managed with consideration and initiative. His views on productivity and timeliness in high-stress situations, like sporting events or business meetings, are reflective of a larger cultural sentiment.