Success in the professional wrestling industry frequently depends not only on skill but also on the capacity to generate enthusiasm for one's performances. Tony Khan, the CEO of All Elite Wrestling (AEW), provided the best example of this concept when he discussed how Cody Rhodes and The Young Bucks were able to attract sizable audiences without using conventional marketing strategies.

Think of these wrestlers as expert gardeners sowing seeds of passion in the minds of their fans. They developed a fan base that was so fervent and committed that it grew organically, like wildfire, without the use of televised performances or costly marketing campaigns. Word-of-mouth became their most effective instrument when they were scheduled to perform in the Chicago suburbs. When word spread that an extraordinary event was possible, people from all over the nation gathered to see it for themselves.

The quotation emphasizes how sincere enthusiasm can generate excitement that goes beyond conventional marketing techniques. It proves that people are the best advocates for something when they are genuinely enthusiastic about it. The 11,000-strong crowd was there because other wrestling fans encouraged them to be there, not just because they were curious or saw advertisements.

In the world of professional wrestling, Tony Khan is renowned for his ability to identify and develop talent. He has a unique perspective on what sets some wrestlers apart from the others because of his experience as a wrestling promoter. He emphasizes the value of sincere connection and passion in establishing a fan base by sharing this observation regarding Rhodes and The Young Bucks.

The quote essentially examines the influence of social networks and word-of-mouth advertising in the professional wrestling industry. It serves as a reminder that sometimes all it takes to generate broad interest and excitement for a performance or event is a small but devoted group of supporters.