"Dishonesty in trailers is more than a moral issue, it’s a practical one. If you don’t deliver in the film what you offered in the trailer, you’ll get bad word-of-mouth."
- Saul BassKnown for his inventive work on movie titles and posters in the middle of the 20th century, Saul Bass was a significant American graphic designer and filmmaker. Among the many well-known movies he designed are "Psycho," "Vertigo," and "West Side Story." Bass provided insightful commentary on filmmak…