"As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too."
- Ken XieSome businesses in the technology and cybersecurity space have established a reputation that extends well beyond their original target market. One such business is McAfee, well-known for its consumer-focused antivirus program that many homes used to guard against viruses and malware. Symantec, anoth…