"Let us stop pathologizing masculinity. Instead, let us appreciate the endless ways by which men and women are similar to one another, as well as the important ways in which the two sexes differ."
- Gad SaadSocial scientist Gad Saad is well-known for his research on consumer behavior and evolutionary psychology. He frequently discusses gender norms and the expectations society has for men and women. One of his well-known theories stresses that men should be understood by acknowledging their meaningful …