From 2000 to 2010, Lee Scott led Wal-Mart as its CEO. He frequently discussed the company's labor practices, community relations, and corporate responsibility policies and strategies during his time there. Scott frequently underlined the significance of honesty and openness in stakeholder communication as one of the main points.

Scott made it a point to address concerns while also honoring the autonomy of local communities when talking about Wal-Mart's effects on them, especially with regard to wages. He thought it was essential that Wal-Mart explain its goals and policies in plain terms, without sugarcoating problems or making unfulfilled promises. He simultaneously promoted frank discussion in which local residents could express their thoughts on the presence of Wal-Mart in their neighborhood.

Scott's method is comparable to a chef displaying a menu in a dining establishment. In the same way that a chef must describe each dish's ingredients and flavor without embellishment or omission, Scott thought businesses should be transparent with communities about the advantages and difficulties they present. In this manner, both parties are able to base their decisions on factual information.

His position promoted a more sophisticated discussion about corporate presence in local communities, recognizing that, although economic considerations are significant, there are numerous other aspects to take into account when determining whether a business is a good fit for a community. Scott sought to promote respect and understanding between Wal-Mart and the communities it served by presenting the matter in this manner.