In the business sector, Simon Mainwaring, a well-known authority on conscious capitalism and ethical marketing, places more value on interpersonal relationships than on new technology. His quotation emphasizes how emotion is still the primary currency that marketers deal with, even in the face of swift advancements in technology and advertising strategies.

Think of technology as a link between businesses and people. The bridge's primary goal of fostering emotional connections between people has not changed, despite the fact that it is continuously being updated and extended to incorporate increasingly complex features like artificial intelligence and social media platforms. According to Mainwaring's observation, the ultimate objective of any marketing strategy should be to evoke strong feelings in consumers, regardless of how sophisticated or creative it becomes.

Mainwaring promotes a change in marketing tactics toward more moral and environmentally friendly ones. According to him, companies can have a positive impact on society by emphasizing the creation of deep emotional connections rather than merely marketing goods and services. His larger theory of conscious capitalism, which encourages businesses to act not just for financial gain but also for the good of society, is consistent with this strategy.

Mainwaring's viewpoint serves as a reminder that behind every algorithm and data point is a person seeking real connections and meaningful interactions by highlighting the human element in technology-driven marketing strategies. This concept pushes marketers to concentrate on creating enduring connections based on emotional resonance and shared values rather than just looking at engagement metrics.

Essentially, Mainwaring's counsel urges companies to see technology as a tool to strengthen human ties rather than just a way to increase sales and profits. By doing this, businesses can strengthen their relationships with clients and make a positive impact on society as a whole.