The Coca-Cola Company is where renowned business magnate Muhtar Kent worked for the majority of his career. He oversaw the company's major changes as CEO from 2009 to 2017, emphasizing both making a profit and having a positive social impact.

According to Kent's philosophy, businesses should actively contribute to the development of a better society before disseminating their creative ideas. This strategy is similar to planting a tree that shades everyone in the area. Businesses that create socially beneficial models are not only benefiting themselves, but also enhancing the general well-being of communities.

Businesses can increase the beneficial effects of these societally focused initiatives by promoting their use, discussion, and improvement. It's similar to setting off a chain reaction, where a single brilliant idea inspires numerous others, each of which builds on the one before it to produce far-reaching advantages.

Instead of waiting for outside incentives or pressure to take action, Kent encourages businesses to take the initiative in this area. He thinks that by setting an example and encouraging others to do the same, businesses can lead with social responsibility and eventually create a more supportive and healthy environment for all parties.