From 2011 to 2013, Mario Monti, an Italian politician and economist, led Italy as prime minister. He has been a steadfast supporter of ethical business conduct and economic policies that advance the common good throughout his career. The idea that top businesses in any sector have a significant responsibility to make sure their actions do not hurt consumers or stifle competition was one of the main concepts he promoted.

Consider a busy marketplace where different vendors vie to offer the best goods and services. Customers are well-served in this vibrant setting because they have a lot of options to choose from. However, other vendors may find it difficult to enter or remain in the market if one vendor gains such dominance that it begins establishing unfair rules. Customers may pay more and have fewer options as a result of this.

According to Monti, this is similar to making sure that no seller in this market has excessive power. According to him, businesses should consider how their expansion will affect their smaller rivals and the general well-being of their customers. Since such practices can impede growth and advancement, they must refrain from taking any actions that might prevent the emergence of new concepts or innovations.

Monti wants to create an atmosphere where healthy competition flourishes and customers enjoy a range of goods at reasonable costs by pushing powerful companies to behave responsibly. In today's globalized economy, where large corporations have the ability to significantly impact markets, his observations are especially pertinent.