American actor and tech investor Ashton Kutcher once revealed a profound observation about Steve Jobs. He explained how Jobs viewed product development as a means of establishing a very intimate connection with people.

Jobs was renowned for his unwavering quest for excellence in each product that Apple introduced. His goal was to create objects that people would value, treasure, and use on a daily basis rather than merely creating technology. This idea is emphasized by Kutcher's statement: Jobs felt that when someone admired a Macbook or an iPhone, they were demonstrating their respect for both the device and him.

Imagine making a piece of jewelry or a well-worn book that is so exquisite and useful that it becomes a part of people's lives. For Jobs, witnessing his creations in use was like getting sincere praise or presents from friends. Every time someone opted for an iPhone instead of another smartphone, it seemed to him that they were embracing not just a product but also a personality and a philosophy.

According to this quote, Steve Jobs saw himself as a creator who looked for love in the creation itself, rather than merely as an inventor or businessman. One app or gadget at a time, he hoped to make a lasting impression on people's lives.