One significant figure in the field of contemporary art is Peter M. Brant. In addition to being a well-known collector, he has a profound understanding of the role that art plays in society. Among his noteworthy theories is the notion that valuing and comprehending art requires social interaction rather than merely reading about it.

Brant's perspective is comparable to learning to swim in the ocean as opposed to reading a swimming book. Understanding art requires more than just theoretical knowledge, just as one cannot fully comprehend the complexities of swimming until they enter the water and experience its currents, waves, and challenges. It entails viewing artwork in its actual location, interacting with artists and their communities, going to exhibitions and auctions, and taking part in conversations about the making and interpreting of art.

This viewpoint emphasizes how art is intricately woven into social and cultural contexts rather than existing in a vacuum. Understanding the significance of a painting necessitates more than just visual observation, just as a painting may convey different stories depending on the location or audience. It requires knowledge of the historical and modern forces that have shaped the artwork and how it is viewed.

Brant essentially argues that active engagement with art's ecosystem, as opposed to passive consumption through media and books alone, is the key to a true appreciation of it. This method enhances our understanding and experience beyond what separate works of art might provide on their own by promoting a comprehensive view of art as a dynamic force in society.