Renowned author and activist Naomi Klein has written a great deal about issues like corporate power, globalization, and climate change. During an interview, she talked about how Donald Trump-related brands are widely available around the globe. "Trump water" and "Trump steaks," among other items named after the former U.S. president, may not be directly owned or run by his businesses, she said.
According to Klein, the Trump brand is used to market numerous structures, resorts, and other endeavors worldwide. She did note, though, that ownership of these assets can be ambiguous and complicated. Sometimes, without really having a direct business relationship with The Trump Organization, local developers or corporations pay licensing fees to purchase the right to use the Trump name.
Klein's observation emphasizes how the boundaries between corporate responsibility and personal branding are becoming increasingly hazy. It's similar to putting someone's signature on your goods to increase sales without splitting the profit or the liability in the event that something goes wrong. Customers may become confused about who actually owns what as a result of this practice, which also calls into question corporate accountability and transparency.
This type of analysis is used by Naomi Klein to criticize the way influential people exploit their brand names for financial benefit without always taking responsibility for the results that come with true ownership. Her observations offer a critical viewpoint on the consequences of celebrity branding tactics as well as the global reach of these brands.