Social scientist Gad Saad is well-known for his research on consumer behavior and evolutionary psychology. He frequently discusses gender norms and the expectations society has for men and women. One of his well-known theories stresses that men should be understood by acknowledging their meaningful differences as well as their similarities, rather than by viewing particular characteristics or behaviors as fundamentally bad.

Consider gender roles as two distinct tree species: one that grows near the ground with wide branches, and the other that is tall and powerful, reaching for the sun. Every tree has distinct qualities that enable it to flourish in its particular setting. In a similar vein, men and women each possess unique sets of characteristics and behaviors that work well for them in different contexts.

According to Saad, we should concentrate on recognizing that some masculine behaviors are normal and can be explained by evolution rather than categorizing them as problematic or aberrant. By doing this, we can value masculinity's variety of manifestations rather than perpetuate needless negative stereotypes about it.

Essentially, Saad's viewpoint encourages us to view gender differences as intriguing facets of humanity that add to our diverse tapestry of human experience rather than as something that needs to be fixed or corrected. Building a more inclusive society where everyone can prosper based on their individual traits and strengths requires an understanding of these differences without passing judgment.